“Direct” is a leading Saudi brand in the field of selling coffee wholesale and in installments. It was established to provide the best types of coffee to its lovers in the Kingdom of Saudi Arabia and abroad. We offer a variety of carefully selected premium coffee from the best farms around the world, with the aim of satisfying all tastes and providing a unique coffee experience to our customers.
the message
At Direct, we seek to provide our customers with the best types of coffee, by providing high-quality products and distinguished customer service. We believe in the importance of coffee as a part of daily life, and we work to provide a unique experience that combines quality and distinctive taste.
Vision
To be the first brand in the field of selling coffee in the Kingdom of Saudi Arabia, and to be known on a global level as a major provider of the best types of coffee. We aspire to be a reference for coffee lovers, and contribute to spreading the distinguished coffee culture in our society.
Objectives
- Providing high quality productsWe are committed to providing the best, carefully selected types of coffee to ensure the satisfaction of our customers.
- Expanding the customer baseWe aim to increase our reach in the local and international market by opening new branches and developing electronic sales channels.
- Enhance customer experienceWe strive to provide a comfortable and enjoyable shopping experience to our customers by providing distinguished services such as fast delivery and effective customer service.
- SustainabilityWe are committed to responsible and sustainable business practices that ensure the preservation of the environment and support the local communities we work with.
- Innovation and developmentWe are keen on continuous innovation in our products and services to keep pace with our customers’ aspirations and provide everything new in the world of coffee.
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