“Direct” is a leading Saudi brand in the field of selling coffee wholesale and in installments. It was established to provide the best types of coffee to its lovers in the Kingdom of Saudi Arabia and abroad. We offer a variety of carefully selected premium coffee from the best farms around the world, with the aim of satisfying all tastes and providing a unique coffee experience to our customers.
the message
At Direct, we seek to provide our customers with the best types of coffee, by providing high-quality products and distinguished customer service. We believe in the importance of coffee as a part of daily life, and we work to provide a unique experience that combines quality and distinctive taste.
Vision
To be the first brand in the field of selling coffee in the Kingdom of Saudi Arabia, and to be known on a global level as a major provider of the best types of coffee. We aspire to be a reference for coffee lovers, and contribute to spreading the distinguished coffee culture in our society.
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